Hey everyone!
We are always on the hunt for hidden gems and inspiring stories — So if you have one, please reach out!
We had the pleasure of sitting down with Jim, the warm and welcoming owner of The Mermaid Cafe in New Smyrna Beach. A cup of coffee and a chat with Jim is a recipe for pure magic!
The Mermaid Cafe isn’t just any ordinary cafe. It’s a place where deliciousness meets compassion, and community thrives. Jim and his family fell in love with New Smyrna Beach 35 years ago, and that love spills into every aspect of their business.
One of the things that struck me most about Jim is his genuine commitment to helping others. He believes in “choosing compassion over cash,” offering support and guidance to those facing challenges, rather than simply throwing money at problems. Witnessing people overcome addiction and rebuild their lives is what truly brings him joy.
And then there are the beignets! Oh, the beignets! After falling in love with these fluffy, powdered puffs of heaven in New Orleans, Jim knew he had to bring them to New Smyrna Beach. And not just any beignets, mind you – their beignets are so good, they’re even served at Disney World!
But The Mermaid Cafe is more than just delicious food and heartwarming stories. It’s a place where connection happens. It’s where you can grab a cup of coffee with a friend, share a story with a stranger, or simply soak up the warm and inviting atmosphere.
So, if you’re looking for a taste of magic, a dose of inspiration, and a community that feels like home, be sure to visit The Mermaid Cafe. Tell Jim that New Smyrna Beach Life sent you, and get ready to experience something truly special. You won’t regret it!
P.S. Don’t forget to try the beignets! You won’t be disappointed.